A selection of my work across DigiFT (a regulated exchange for tokenized real-world assets), MarketAxess (a global electronic trading platform for fixed income), and FINN Partners (a marketing and communications agency). See my personal blogs and thoughts here.
DigiFT | 2025 | Press Release
DigiFT Introduces 24/7 Real-Time Liquidity for Tokenized RWAs
Developed this press release announcing DigiFT’s introduction of real-time, 24/7 liquidity for investment products listed on its regulated exchange.
DigiFT | 2025 | Blog
When RWAs Become Cash: The Rise of Tokenized Collateral
Developed this article highlighting how tokenized real-world assets are unlocking new forms of collateralized trading across digital asset exchanges.
DigiFT | 2025 | Infographic
Institutional OTC Liquidity for Tokenized RWAs (Infographic)
Created this co-branded infographic with GSR to illustrate the benefits of the firms’ collaboration in providing institutional-grade OTC liquidity for tokenized assets.
DigiFT | 2025 | Blog
When TradFi Trusts Web3: The Ripple Effects for Tokenized RWAs
Developed this article in response to U.S. spot Ether ETF inflows, positioning DigiFT as a thought leader on institutional adoption of Web3.
DigiFT | 2025 | Press Campaign
DigiFT Closes Strategic Round to Scale Institutional-Grade RWA Infrastructure
Led the press release and supporting campaign for DigiFT’s strategic funding round, securing coverage across major Web3 publications including The Block, Blockhead, and CoinPost.
DigiFT | 2025 | Blog
Unlocking Liquidity for Tokenized Real-World Assets
Developed this feature article addressing liquidity challenges in tokenized markets and exploring how regulated infrastructure can enhance secondary trading.
DigiFT | 2025 | Press Campaign
DigiFT and GSR Launch OTC Liquidity for Tokenized RWAs
Produced the press release and campaign announcing DigiFT’s collaboration with GSR, resulting in coverage on tier-one outlet CoinDesk.
DigiFT | 2025 | Blog
Modernizing Web2 Finance with Web3 Building Blocks
Developed this thought leadership piece illustrating how Web3 infrastructure is quietly modernizing traditional financial systems behind the scenes.
DigiFT | 2025 | Blog
Plug In, Pay Out: A Wallet Builder’s Guide to Tokenized RWAs
Developed this GTM-focused article for DigiFT’s payments and wallets initiative, showcasing how tokenized RWAs enhance yield and utility for stablecoin balances.
DigiFT | 2025 | Blog
What Happens When Wallet Balances Grow Themselves?
Wrote this GTM article explaining how tokenized RWAs can help payment providers deliver better user experiences and new revenue streams.
DigiFT | 2025 | Press Campaign
DigiFT Secures Hong Kong SFC Type 1 and Type 4 Licenses
Developed the press release and campaign announcing DigiFT’s SFC licensing, earning coverage in Fintech News Hong Kong and Blockhead.
DigiFT | 2025 | Blog
The Real Reason Stablecoins Matter—And It’s Not About FX Fees
Developed this article explaining the broader value of stablecoins in capital markets beyond cross-border payments.
DigiFT | 2025 | Blog
Off-Chain Originators, On-Chain Distribution: The New Playbook
Developed this article targeting Web3 builders, explaining how off-chain assets can help DeFi protocols create better value propositions.
DigiFT | 2025 | Blog
Singapore’s Regulatory Pivot: The Start of An Institutional DeFi Era?
Wrote this article analyzing Singapore’s evolving regulatory stance toward Web3 firms and its implications for institutional adoption.
DigiFT | 2025 | Blog
The Family Office Guide to Real-World Assets
Created this educational guide to help family offices explore regulated, compliant pathways into tokenized markets.
DigiFT | 2025 | Blog
The State of RWAs: Learnings from the 23rd APAC Trading Summit 2025
Developed this event recap highlighting DigiFT’s participation as a featured Web3 speaker at the APAC Trading Summit in Hong Kong.
DigiFT | 2025 | Blog
How Going On-Chain Unlocks a $3 Trillion Market
Wrote this article introducing tokenization to traditional asset managers, exploring how on-chain infrastructure expands investor access.
DigiFT | 2025 | Blog
Hong Kong’s Stablecoin Bill: A Signal for Asia’s RWA Future?
Developed this commentary following Hong Kong’s stablecoin framework announcement, analyzing its implications for regional adoption.
DigiFT | 2025 | Blog
How the GENIUS Act is Rewiring the Digital Asset Market
Wrote this article analyzing the U.S. GENIUS Act and how stablecoin regulation may reshape tokenized finance.
DigiFT | 2025 | Blog
Stablecoins vs. Tokenized Money Market Funds: A Treasury Guide
Developed this comparative article exploring which vehicle offers stronger on-chain value for treasury managers.
DigiFT | 2025 | Blog
The State of RWAs: Learnings from ONCHAIN 2025
Developed this recap of ONCHAIN Bangkok, highlighting key industry discussions and DigiFT’s role as a featured speaker.
DigiFT | 2025 | Blog
The State of RWAs: Learnings from Hong Kong Web3 Festival 2025
Produced this event recap covering DigiFT’s insights and participation at the Hong Kong Web3 Festival.
DigiFT | 2025 | Blog
How Institutional-Grade RWAs Hold Up in a Market Sell-Off
Wrote this article comparing the performance of tokenized RWAs against traditional assets during the April 2025 market downturn.
DigiFT | 2025 | Blog
What Does ‘Institutional-Grade’ Really Mean in Tokenized Finance
Developed one of the industry’s first articles to define and contextualize the term “institutional-grade” in the tokenization space.
DigiFT | 2025 | Blog
Navigating Web3 Trust Gaps: Lessons from the FDUSD Incident
Authored this article examining the FDUSD depegging event and how trust and transparency can be rebuilt on-chain.
DigiFT | 2025 | Blog
Senior Secured Loans vs. Inflation: A Battle for Real Yield
Developed this product-focused article analyzing senior loan performance and its on-chain adaptation through DigiFT’s tokenized offerings.
DigiFT | 2025 | Blog
Trump’s Reciprocal Tariffs: A Catalyst for Senior Loan Opportunities
Wrote this commentary linking macro policy shifts to potential opportunities in tokenized senior loan strategies.
DigiFT | 2025 | Press Campaign
DigiFT to Launch the First On-Chain Index Fund with Tokenized Equities
Developed the press release and campaign announcing DigiFT’s launch of the first index fund composed of tokenized equities, resulting in cverage in tier-1 outlet CoinDesk.
DigiFT | 2025 | Blog
Understanding Senior Secured Loans and Why They Matter
Wrote this educational article introducing senior secured loans to on-chain investors as part of a broader product campaign.
DigiFT | 2025 | Blog
What Does the ByBit Hack Mean for Institutional Crypto Security
Developed this article following Bybit’s $1.5B hack, exploring how regulated RWAs could strengthen digital asset security frameworks.
DigiFT | 2025 | Press Campaign
DigiFT Collaborates with Invesco on Tokenized Solution
Produced the press release and campaign announcing DigiFT’s partnership with Invesco to launch a tokenized senior loan note, with tier-1 coverage in Bloomberg, Citywire Asia, and Ledger Insights.
DigiFT | 2025 | Blog
RWA Tokenization: From Novelty to Necessity
Developed this thought leadership piece positioning tokenization as a core infrastructure trend for institutional finance.
DigiFT | 2025 | Blog
The Repeal of SAB 121 and its Implications for Institutional Adoption
Authored this article examining how the repeal of SAB 121 enables institutions to custody tokenized assets more efficiently.
DigiFT | 2025 | Blog
From Paper to Protocol: The Evolution of Money Market Funds
Developed this article explaining why money market funds have become a leading traditional asset class for tokenization.
MarketAxess | 2024 | Blog
Transforming Japan's Bond Markets with E-Trading
Developed this article based on a MarketAxess–Coalition Greenwich white paper, exploring how e-trading is reshaping Japan’s bond markets.
MarketAxess | 2024 | Advertising Campaign
Media Advertising in Asia-Pacific
Supported and executed MarketAxess APAC’s 2024 advertising campaign, launched alongside the firm’s global rebrand to promote its electronic trading solutions to institutional traders across Asia.
MarketAxess | 2024 | LinkedIn Campaign
Advertising for Global Emerging Markets
Implemented MarketAxess’ global Emerging Markets LinkedIn campaign across APAC, EMEA, Latin America, and North America to drive awareness of its electronic trading solutions.
MarketAxess | 2024 | LinkedIn Campaign
Supported and implemented MarketAxess APAC’s LinkedIn advertising campaign targeting institutional clients in Singapore and Hong Kong to promote fixed income e-trading solutions.
MarketAxess | 2024 | Blog
Navigating the New Era of China's Bond Markets
Developed this go-to-market article to support MarketAxess’ re-entry into the Chinese onshore bond market.
MarketAxess | 2024 | Blog
How Innovation & Collaboration Are Shaping the Chinese Bond Market
Developed this article to highlight MarketAxess’ role in driving innovation and collaboration across China’s evolving bond market landscape.
MarketAxess | 2024 | Award Entry
Best Securities Trading Platform
Wrote the award entry that secured MarketAxess the Best Securities Trading Platform title at Asia Asset Management’s Best of the Best Regional Awards 2024.
MarketAxess | 2024 | Blog
What 2023 Taught Us About the APAC Fixed Income Markets
Developed this data-driven article reviewing 2023’s APAC fixed income trends and their implications for 2024, benchmarked against trading activity on MarketAxess’ platform.
MarketAxess | 2024 | Blog
Trading More & Disclosing Less in Emerging Markets
Developed this article as part of a full campaign for MarketAxess’ Block Trading solution, including supporting emails, sales collateral, and a webinar to drive client engagement.
MarketAxess | 2024 | Case Study
UBS Asset Management: Powering Performance in APAC
Co-developed MarketAxess’ first APAC case study featuring UBS Asset Management, showcasing how the firm leveraged MarketAxess’ trading solutions to optimize regional performance. Also designed a two-phase promotional strategy to amplify reach and lead generation.
MarketAxess | 2023 | Blog
Achieving Data Democracy in APAC Fixed Income Markets
Developed this article following a firm-hosted panel on data transparency in APAC bond markets, attributed to the regional data sales lead, and supported by a promotional plan for lead generation.
MarketAxess | 2023 | Blog
Insights in Private Banking in Asia
Developed this interview-style article spotlighting MarketAxess’ e-trading solutions for private banks following its win at the Asian Private Banker Technology Awards. Also led the campaign to drive awareness and demand generation in the region.
MarketAxess | 2023 | Blog
Is Portfolio Trading the Next Big Thing for Asian Bond Markets
Developed this article leveraging insights from MarketAxess’ “The Trader’s Table” roundtable series to position sales leaders as thought leaders and strengthen brand visibility in Asia.
FINN Partners | 2023 | Media
How Zscaler is Cracking APAC's Cloud APAC Cloud Security Market
Developed and pitched a media story for Zscaler as part of a regional communications campaign to grow its share of voice. The story, centered on the firm’s cloud infrastructure growth post–Zenith Live, was covered by ComputerWeekly.
FINN Partners | 2023 | Blog
Data: The Gold Standard of Tomorrow’s Omnichannel Retail Landscape
Developed this awareness-level article for BytePlus (ByteDance’s enterprise arm) on the growing importance of data in e-commerce, as part of its APAC market entry campaign.
FINN Partners | 2023 | Blog
Livestreaming—The Rise and Rise of Live Shopping
Developed this article for BytePlus exploring livestreaming trends in APAC retail. Supported the campaign with promotional email and social content to maximize visibility.
FINN Partners | 2023 | Blog
Navigating the 5 Challenges Retailers Face in the Evolving E-Commerce Space
Developed this article for BytePlus outlining major retail challenges and strategic solutions for e-commerce players entering APAC markets. Supported with social content to extend reach.
FINN Partners | 2023 | Blog
BytePlus E-Commerce Content Strategy
Formulated a data-driven, six-month blog content roadmap for BytePlus’ APAC e-commerce launch, covering themes such as omnichannel retail, live commerce, analytics, and AR/ML. Authored three of the six published articles.
FINN Partners | 2023 | Media
Cloud Adoption—Stepping Up from Ground Zero
Developed a byline for cloud firm Xtremax, attributed to the CEO, examining key challenges in cloud migration and offering practical strategies for adoption across APAC. Published on Frontier Enterprise.
FINN Partners | 2023 | Media
Energy Efficiency as Simplest Way to Keep Rising Electricity Cost in Check
Developed a media story for ENGIE Impact on energy efficiency amid post-war electricity price spikes across APAC. The story was featured in The Straits Times alongside commentary from ENGIE’s APAC Managing Director.
FINN Partners | 2023 | Media
A Solid Momentum in Decarbonization in APAC
Developed a byline for ENGIE Impact, attributed to a Business Director, outlining a roadmap for APAC manufacturers to align with global sustainability goals, and was covered by S&P Global.
FINN Partners | 2023 | Media
Developed a byline for ENGIE Impact, attributed to a Business Director, outlining a roadmap for APAC manufacturers to align with global sustainability goals. Published on South Morning China Post.
FINN Partners | 2023 | Media
Positioning Solar Power for Singapore’s Net Zero Future
Developed a byline for ENGIE Southeast Asia, attributed to its solar business lead, discussing Singapore’s energy transition and the potential of solar power in meeting regional sustainability targets. Published on The Edge.
The Grammar Gods Have Abandoned Me
For anyone who’s ever argued with Grammarly and lost.
Where I admit my fondness for punctuation—and the em dash that holds my thoughts together.
Is It Thought Leadership or Just Posting
A personal (and slightly unhinged) take on what we call “content” these days.
A Sustainable Finance Industry in 2024
A look at how 2024 may be the turning point when finance truly embraces sustainability and impact.
Economics and Sustainability in Developing Nations
How emerging economies can navigate the tightrope between development and environmental responsibility.
Web3: A New Dawn for Sustainable Future
Exploring how Web3 could reshape sustainable ecosystems through transparency, traceability, and digital innovation.
Gen Z, Politics, and Social Media in Asia
How social media empowers Gen Z in Asia to engage politically and reshape mobilization.
Gen Z: Mastering the Art of Selective Productivity
How Gen Z redefines productivity by focusing effort where it matters most.
The Impact of AI on Creative Industries
AI as a collaborator: its opportunities, tensions, and the ethical currents shaping creative work.
